Name: 

Environmental scanning is the process of collecting information about the marketing environment to identify and interpret potential changes.

The environment for marketing decisions includes five components: the competitive, political-legal, economic, informational, and sociocultural environments.

Understanding the marketing environment is the starting point for marketing planning.

Marketers need to periodically monitor the marketing activities of their competitors - such as their products, channels of distribution, prices, and communication efforts - but should not adjust their marketing support to account for these activities as the government could misconstrue such actions as collusion between competitors.

Instances of monopolistic competition are relatively rare in the Canadian marketplace.

The technological environment consists of the applications of knowledge based on scientific discoveries, inventions, and innovations.

Marketers must keep abreast of technological developments that might affect the goods or services they offer for sale, but they should not make technology-based changes to their goods or services if these changes are not driven by customer needs.

The social variables that comprise the sociocultural environment affect the way governments react to different marketing practices.

The economic environment is important to marketers because an economy with growing monetary resources, high employment, and productive power is likely to create strong demand for goods and services.

Inflation only occurs during the recessionary stage of the economic cycle.

Demarketing is the process of increasing consumer demand for a product because supply exceeds demand.

Marketing's political-legal environment involves both (a) the actual laws that require firms to operate under competitive conditions and protect consumer rights and (b) the interpretation of these laws.

Canada has followed a public policy of promoting a competitive market system and thus has few laws regulating promotion and pricing.

The Combines Investigation Act, which is classified as civil law, was replaced by the Competition Act, which treats violations related to business practices as criminal acts, in 1996.

In Canada, it is an offence to conspire or combine with another person to prevent or lessen competition through group boycotting of competitors, suppliers, or customers.

The Competition Tribunal must be notified in advance of all business mergers over $5 million so that they can review and, if necessary, modify these mergers before they are finalized.

In Canada, few advertisers have been prosecuted under the misleading-advertising provisions of the Combines Investigation Act.

The businessperson who really wants to comply with misleading-advertising legislation should ask how a reasonable shopper would interpret the price claims made in the advertisements.

Marketers don't have to be aware of all of the provisions of the federal Competition Act since many of these provisions are specific to situation, time, place, and products.

Consumers in Canada are protected as well or better than consumers in other countries in their dealings with sellers.

Which of the following statements can be made about a marketing environment that is constantly shifting and changing?

Information that is useful to environmental scanning can only come from

Environmental changes can provide a company with

If PepsiCo were to purchase the Coca-Cola Company, which component of the marketing environment would be involved?

Fierce competition among firms can result in

Marketers face three types of competition. The type between marketers of similar products is called:

Total-dollar competition involves all organizations that compete for the consumer's purchases.  This type of competition is also known as:

Computer technology and the Internet are part of which component of the marketing environment?

Which of the following aspects of a marketing program can be influenced by technological change?

Given the significant technological changes that are currently occurring, it is likely, over the next ten years, that

The increasing North American concern with violence and safety is part of which component of the marketing environment?

Many different aspects of the sociocultural environment are significant including

One of the most serious and avoidable marketing mistakes is

The movement called consumerism is the result of

The stages of the business cycle are

Many countries, such as Canada, have suffered or are suffering from acute recession. A recession is characterized by a sluggish economy, high unemployment, high interest rates, low consumer purchasing power, and low consumer demand.  Marketers often change their strategies during recessions and become

The basic approaches that government can use to combat inflation and unemployment include

Unemployment and inflation affect marketing by

The provisions of the Competition Act fall into three main classes:

Misleading advertising regulations prohibit