CHAPTER LINKS



Chapter 1: The Nature of Marketing

Telus

Federal Express

Sony

Tommy Hilfiger

Procter & Gamble

Chapter 2: The Environment for Marketing Decisions

Alzheimer Society of Canada

Amazon

Competition Bureau – About Us

Competition Bureau of Industry Canada

Chapter 3:Marketing Segmentation: Finding a Base to start

Sing Tao Daily

Ford Motor Company

Campbell’s

Green Giant

Environics Research Group

Coca-Cola

PepsiWorld

U.S. Census Bureau – Index

NAICS Association

SRI Consulting Business Intelligence – VALS

The Strategic Counsel


Chapter 4: The Market Segmentation Process

Addition-Elle

Cotton Ginny

Ford Motor Company

Volkswagon of America

IBM Canada

Procter & Gamble

Sony Ericsson

Coca-Cola

PepsiWorld

Jones Soda


Chapter 5: Marketing Strategy and the Marketing Plan

Air Canada

The Gillette Company

McDonald’s

Harley-Davidson Canada

Procter & Gamble

General Motors

General Electric

Coca-Cola

News at HP Canada

IBM Canada

Apple

IBM United States

Wal-Mart

Zellers

General Mills

NHL Headquarters

Coca-Cola

The Tide Fabric Care Network

Cheer

Chapter 6: Ensuring Total Customer Satisfaction and Managing Customer Relationships

Hard Rock Café

Hewlett-Packard Company

Sears

Office Depot

PepsiWorld

Pillsbury

Kao Corporation

Levi Strauss & Co.


Chapter 7: Obtaining Data for Marketing Decisions

Kellogg’s

Consumer Panel of Canada (CPC)

The Gillette Company

Statistics Canada

National Post

ACNielsen

Maclean’s

Campbell’s

Toyota

Reynolds & Reynolds

Monsanto

General Mills

Appendix: Locating Secondary Data

Strategis

Statistics Canada

Bank of Canada

PC Magazine

Food in Canada Magazine

Canadian Grocer

Chapter 8: Consumer Behaviour

Gap

Helene Curtis

Nielsen Media Research

PSYTE® U.S.

Chapter 9: Business-to-Business Marketing

Chanel

Suzy Shier

Verticalnet

Canadian International Development Agency

MERX

Proter & Gamble

Chapter 10: Marketing the Total Product: Brand, Image, Warranty, and Packaging

Ford Motor Company

Mercedes-Benz Canada

General Motors of Canada

Industry Canada

Consumer Information: The Strategis Guide to Resources for Canadian Consumers

Heinz

Campbell’s

Mercedes-Benz Canada

DaimlerChrysler Canada

Canadian Tire

Safeway

The Bay

Federated Department Store, Inc. - Recall

Dasani

Ocean Spray

Coca-Cola

PepsiWorld

Toyota

Air Canada

Canadian National

Cadbury UK

Chapter 11: Product Strategy

Creative Labs

Maple Leaf Foods International

Bombardier

Maytag

The Gillette Company

Philips

Yo-Gi-Oh! Trading Card Game

Kraft Foods Interactive Kitchen

Kellogg’s

PopTarts

Canadian Innovation Centre

Oster

Chapter 12: Services

Four Seasons Hotels and Resorts

Air Canada

BMO Financial Group

McDonald’s Canada

Merrill Lynch

Apple

The Second Cup Coffee Ltd.

Chapter 13: Understanding Pricing

Sony


Chapter 14: Managing the Pricing Function

Air Canada

ASDA

Tesco UK Supermarket

ebay

Maple Leaf Foods International

Birks

Holt Renfrew

Jaguar Canada

BUY.COM

Johnson & Johnson

Consumers’ Association of Canada

Chapter 15: Channel and Distribution Strategy

Flanagan Foodservice

chapters.indigo.ca

McNally Robinson Booksellers

Tupperware

Avon

Costco

Bioniche Life Sciences Inc.

Wal-Mart

MP3

Black & Decker

GE Canada

IGA Cybermarket

KFC

McDonald’s

Canadian Franchise Association

Toys “R” Us

Timex

Coca-Cola

Atrium Biotechnologies Inc.

Chapter 16: The Many Faces of Retailing: In-Store, Direct, and Internet

La Senza Lingerie

Hudson’s Bay Company

7-Eleven

Home Depot

Canadian Tire

Safeway

Tim Hortons

Wal-Mart

Marks & Spencer

JustWhiteShirts.com

Liquidation World

Amway

Sears

Dell

Strategis: Canada’s Business and Consumer Site

West Edmonton Mall

Lookers Online

Morrisons

Chapter 17: Supply Chain and Logistics Management

Dell

Seven-Eleven Japan

Adventure Travel & Eco Tours by GAP Adventures

Chrysler

Ford Motor Company

KPMG (Canada)

The Gillette Company

FedEx

Transport Canada

Wal-Mart

Menlo Worldwide Emery Forwarding

The Canadian Pacific Store

Hong Kong International Airport

Chapter 18: Marketing Communications Strategy

Infiniti Canada

Toyota

Procter & Gamble

McCain

House Rabbit Society of Ontario

Chapter 19: Integrated Marketing Communications Applications

Canadian Magazine Publishers Association

GM Canada

The Gillette Company

Coca-Cola

PepsiWorld

McDonald’s

Robin Hood

Maple Leaf Foods

CBC

ESPN

ABC

National Hockey League

ACNielsen

DoubleClick

ninedots

Nike – Instructor Network Program

Canadian Tire

Scotiabank

ING Direct

Zellers

Kellogg’s

Avon

Advertising Age

The Ad Council

Adweek

Texas Advertising

Fuji Photo Film Canada Inc.


Chapter 20: Global Marketing

Acadian Seaplants

General Motors

Power Measurement

Alcan Inc.

La Senza

Cadbury Schweppes

Levi’s

McDonald’s

Transparency International

Department of Foreign Affaires and International Trade

Export Development Canada

World Trade Organization

PEOPLink

Chapter 21: Not-For-Profit Marketing

Science in Africa

American’s for Nonsmokers Rights (ANR)

Canadian Red Cross

Department of National Defence

BMO Nesbitt Burns

Statement of Principles of Donors’ Rights