CHAPTER LINKS
Chapter 1: The Nature of Marketing
Telus
Federal Express
Sony
Tommy Hilfiger
Procter & Gamble
Chapter 2: The Environment for Marketing Decisions
Alzheimer Society of Canada
Amazon
Competition Bureau –
About Us
Competition
Bureau of Industry Canada
Chapter 3:Marketing Segmentation: Finding a Base
to start
Sing Tao Daily
Ford Motor Company
Campbell’s
Green Giant
Environics Research Group
Coca-Cola
PepsiWorld
U.S. Census Bureau – Index
NAICS Association
SRI Consulting Business Intelligence
– VALS
The Strategic Counsel
Chapter 4: The Market Segmentation Process
Addition-Elle
Cotton Ginny
Ford Motor Company
Volkswagon of America
IBM Canada
Procter & Gamble
Sony Ericsson
Coca-Cola
PepsiWorld
Jones Soda
Chapter 5: Marketing Strategy and the Marketing
Plan
Air Canada
The Gillette Company
McDonald’s
Harley-Davidson Canada
Procter & Gamble
General Motors
General Electric
Coca-Cola
News at HP Canada
IBM Canada
Apple
IBM United States
Wal-Mart
Zellers
General Mills
NHL Headquarters
Coca-Cola
The Tide Fabric Care Network
Cheer
Chapter 6: Ensuring Total Customer Satisfaction and
Managing Customer Relationships
Hard Rock
Café
Hewlett-Packard
Company
Sears
Office Depot
PepsiWorld
Pillsbury
Kao Corporation
Levi Strauss
& Co.
Chapter 7: Obtaining Data for Marketing Decisions
Kellogg’s
Consumer
Panel of Canada (CPC)
The Gillette Company
Statistics Canada
National Post
ACNielsen
Maclean’s
Campbell’s
Toyota
Reynolds & Reynolds
Monsanto
General
Mills
Appendix: Locating Secondary Data
Strategis
Statistics Canada
Bank
of Canada
PC Magazine
Food in
Canada Magazine
Canadian Grocer
Chapter 8: Consumer Behaviour
Gap
Helene Curtis
Nielsen Media Research
PSYTE®
U.S.
Chapter 9: Business-to-Business Marketing
Chanel
Suzy Shier
Verticalnet
Canadian International Development Agency
MERX
Proter & Gamble
Chapter 10: Marketing the Total Product: Brand,
Image, Warranty, and Packaging
Ford Motor Company
Mercedes-Benz Canada
General Motors of Canada
Industry Canada
Consumer
Information: The Strategis Guide to Resources for Canadian Consumers
Heinz
Campbell’s
Mercedes-Benz Canada
DaimlerChrysler Canada
Canadian Tire
Safeway
The Bay
Federated Department Store, Inc. - Recall
Dasani
Ocean Spray
Coca-Cola
PepsiWorld
Toyota
Air Canada
Canadian National
Cadbury UK
Chapter 11: Product Strategy
Creative Labs
Maple Leaf Foods International
Bombardier
Maytag
The Gillette Company
Philips
Yo-Gi-Oh! Trading Card Game
Kraft Foods Interactive Kitchen
Kellogg’s
PopTarts
Canadian Innovation Centre
Oster
Chapter 12: Services
Four Seasons Hotels and Resorts
Air Canada
BMO Financial Group
McDonald’s
Canada
Merrill Lynch
Apple
The Second
Cup Coffee Ltd.
Chapter 13: Understanding Pricing
Sony
Chapter 14: Managing the Pricing Function
Air Canada
ASDA
Tesco UK Supermarket
ebay
Maple Leaf Foods International
Birks
Holt Renfrew
Jaguar Canada
BUY.COM
Johnson & Johnson
Consumers’
Association of Canada
Chapter 15: Channel and Distribution Strategy
Flanagan Foodservice
chapters.indigo.ca
McNally Robinson Booksellers
Tupperware
Avon
Costco
Bioniche Life Sciences Inc.
Wal-Mart
MP3
Black & Decker
GE Canada
IGA Cybermarket
KFC
McDonald’s
Canadian Franchise Association
Toys “R” Us
Timex
Coca-Cola
Atrium Biotechnologies
Inc.
Chapter 16: The Many Faces of Retailing: In-Store,
Direct, and Internet
La Senza Lingerie
Hudson’s Bay Company
7-Eleven
Home Depot
Canadian Tire
Safeway
Tim Hortons
Wal-Mart
Marks & Spencer
JustWhiteShirts.com
Liquidation World
Amway
Sears
Dell
Strategis: Canada’s Business and
Consumer Site
West Edmonton Mall
Lookers Online
Morrisons
Chapter 17: Supply Chain and Logistics Management
Dell
Seven-Eleven Japan
Adventure Travel & Eco Tours by GAP Adventures
Chrysler
Ford Motor Company
KPMG (Canada)
The Gillette Company
FedEx
Transport Canada
Wal-Mart
Menlo Worldwide Emery Forwarding
The Canadian Pacific Store
Hong
Kong International Airport
Chapter 18: Marketing Communications Strategy
Infiniti Canada
Toyota
Procter & Gamble
McCain
House Rabbit
Society of Ontario
Chapter 19: Integrated Marketing Communications
Applications
Canadian Magazine Publishers Association
GM Canada
The Gillette Company
Coca-Cola
PepsiWorld
McDonald’s
Robin Hood
Maple Leaf Foods
CBC
ESPN
ABC
National Hockey League
ACNielsen
DoubleClick
ninedots
Nike – Instructor
Network Program
Canadian Tire
Scotiabank
ING Direct
Zellers
Kellogg’s
Avon
Advertising Age
The Ad Council
Adweek
Texas Advertising
Fuji Photo Film
Canada Inc.
Chapter 20: Global Marketing
Acadian Seaplants
General Motors
Power Measurement
Alcan Inc.
La Senza
Cadbury Schweppes
Levi’s
McDonald’s
Transparency International
Department of Foreign Affaires
and International Trade
Export Development Canada
World Trade Organization
PEOPLink
Chapter 21: Not-For-Profit Marketing
Science in
Africa
American’s for Nonsmokers Rights (ANR)
Canadian Red Cross
Department of National Defence
BMO Nesbitt Burns
Statement
of Principles of Donors’ Rights
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